What targeting options are available for Under-65 Featured Plan advertisers on HealthCare.com?

With Featured Ads, you can choose both the plans and the user profiles that you want to specific market to, and deliver to them a specific marketing message.

Targeting and filtering options include:

  1. State or Zip Code
  2. Plan Metal Level
  3. Subsidy Eligibility of the Consumer
  4. Age of Consumer
  5. Household Size
  6. QLE Status
  7. Device

For example, you can create a campaign that features only your Bronze metal plans to consumers searching for plans on HealthCare.com who are located in California, between the ages of 36-40, and are not eligible for a subsidy.

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