With Featured Ads, you can choose both the plans and the user profiles that you want to specific market to, and deliver to them a specific marketing message.
Targeting and filtering options include:
- State or Zip Code
- Plan Metal Level
- Subsidy Eligibility of the Consumer
- Age of Consumer
- Household Size
- QLE Status
For example, you can create a campaign that features only your Bronze metal plans to consumers searching for plans on HealthCare.com who are located in California, between the ages of 36-40, and are not eligible for a subsidy.